There are just 7% of people that use one of the many smaller cell phone service providers and yet they are the ones that are probably paying less and have the best service. As there are just 4 main service providers enjoying 93% of the market, they are able to manipulate and possibly abuse their customers and when I say abuse their customers, I refer to them giving them a far inferior customer service than they should. The 4 big service providers work in collaboration to ensure that between them, they maintain the lion’s share of business. They do this by all providing similar packages which have over inflated prices for what they are. As they work together, they have devised a system which allows all of them to gain the more often we switch provider and so why should they bother too much about keeping their customers happy, as long as you are switching to one of the 4, they all win and profit.
It is this collaboration of the big 4 which other smaller service providers have to compete against and that is what in many cases, keeps them small. However, as they are competing honestly, they need to provide a good customer relationship, affording their customers a meaningful customer service that genuinely does help them. Also what these smaller service providers have going for them is that they charge far lower prices. One of these smaller providers is Ting and the new ting reviews show that their prices are far lower than any of the big 4s and you do not even need to sign with them for any specific time period, you are free to change your provider at any time and will not receive a monetary penalty for doing so. Ting has monthly plans starting from just $17 and for that you get coverage which is as good as any of the big 4s. With these small service providers, it is usual that you get billed for each call that you make during the month but, the actual cost of these calls is so low, you will not be able to believe how the big 4 get away with charging so much. Of course though, if asked, any of the big 4 will tell you that they have to recoup the discount that they gave you on the phone but, as you do not get a discounted price for your phone with one of the smaller providers, you will see that it does not take anywhere near the length of an average contract, to make back the cost of your phone.
If people were able to ignore the huge amount of adverts that are placed by the big 4 companies, they would be able to let themselves buy their own phone and join one of the small service providers and once they did, although they would be free to change back at any time they wished, few would do so and the percentages would be the only things changing.